Bly, Robert W., <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - 4th edition. 
 - New York :  Henry Holt and Company,  [2019] 
 - pages cm 
<br/><br/> Includes index. 
<br/><br/> Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read. 
<br/><br/><label>ISBN: </label>9781250238016 
<br/><br/><label>LCCN: </label>2019039996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Business writing.<br/>Languages<br/>Writing & editing guides<br/>Writing & editing guides<br/>Business communication & presentation<br/>Sales & marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5825  / .B55 2019 
<br/><br/><label>Dewey Class. No.: </label>808.066659