TY - BOOK AU - Sullivan,Luke TI - Hey Whipple, squeeze this: the classic guide to creating great advertising SN - 9781119819691 U1 - 659.132 23 PY - 2022/// CY - Hoboken PB - John Wiley & Sons, Inc. KW - Advertising copy N1 - Previous edition: as by Luke Sullivan, Edward Boches. 2016; Includes bibliographical references and index ER -