Sullivan, Luke, <br/><br/>
Hey Whipple, squeeze this :  the classic guide to creating great advertising. 

 - Sixth edition /  Luke Sullivan ; foreword by Anselmo Ramos. 
 - 416 pages  416 pages :  illustrations (black and white) 
<br/><br/> Previous edition: as by Luke Sullivan, Edward Boches. 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119819691  £21.99  £21.99 
<br/><br/><label>Nat. Bib. No.: </label>GBC214020  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020471973  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.132