TY  - BOOK
AU  - Karhumaa,Mika Juhani
TI  - The art of music business management: for artists & managers 
SN  - 9789526502922 (pbk.) :
AV  - ML3795 .K3 2024
U1  - 780.23 23
PY  - 2024///
CY  - Kaarina
PB  - MK
KW  - Music trade
KW  - Vocational guidance
KW  - Musicians
KW  - Music
KW  - ukslc
KW  - thema
KW  - Management & management techniques
N2  - THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting
ER  -