The experience economy: competing for customer time, attention and money /
B. Joseph Pine II, James H. Gilmore.
- Updated edtion.
- Boston, Mass. : London : Harvard Business ; McGraw-Hill Education, c2019.
- xxx, 329 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781633697973
Product management. Marketing. Diversification in industry. Customer services.