Fill, Chris.

Marketing communications : fame, influencers and agility / Chris Fill, Sarah Turnbull. - 9th ed. - Harlow, England : Pearson, 2023. - xxvii, 628 pages : illustrations (black and white, and colour) ; 27 cm.

9781292400327


Sales promotion.
Marketing channels.
Communication in marketing.

FP3111 BU6205 BU7402 TM6004 TM5022