TY - BOOK AU - Atherton,Julie TI - Social media strategy: a practical guide to social media marketing and customer engagement SN - 9781398610019 U1 - 658.872 23 PY - 2023/// CY - London PB - KoganPage KW - Internet marketing KW - Social media KW - Customer relations N1 - Previously issued in print: 2020; Includes bibliographical references and index ER -