TY  - BOOK
AU  - Bendle,Neil T.
AU  - Farris,Paul W.
AU  - Pfeifer,Phillip E.
AU  - Reibstein,David J.
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9781292360867
U1  - 658.8/3 23/eng/20220913
PY  - 2021///]
CY  - Harlow, England
PB  - Pearson
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes bibliographical references and index; Electronic reproduction; Sebastopol, CA; O'Reilly Media, Inc; ©2022; Available in HTML format; Description based on contents viewed 3 October 2022
ER  -