Bendle, Neil T., <br/><br/>
Key marketing metrics :  the 50+ metrics every manager needs to know / 
 50+ metrics every manager needs to know  Fifty plus metrics every manager needs to know 
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. 
 - Third edition. 
 - 1 online resource (491 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Sebastopol, CA : <br/>O'Reilly Media, Inc., <br/>©2022. <br/>Available in HTML format. <br/>Description based on contents viewed 3 October 2022. 
<br/><br/><label>ISBN: </label>9781292360867 
<br/><br/><label>Source: </label>9781292360881  O'Reilly Media 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8/3