TY  - BOOK
AU  - Hill,Elizabeth
AU  - O'Sullivan,Catherine
AU  - O'Sullivan,Terry
TI  - Creative arts marketing
SN  - 9780750657372 (pbk.) :
U1  - 700.6'88 21
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Arts
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1995; Includes bibliographical references and index; Specialized
N2  - This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world
ER  -