Gough-Yates, Anna, 1968-

Understanding women's magazines : publishing, markets and readerships / Anna Gough-Yates. - London : Routledge, 2003. - xii, 190p : ill., facsims. ; 24 cm.

Includes bibliographical references: p. 166-180 and index.

0415216389


Women's periodicals, English--History--Great Britain--20th century.
Women's periodicals--Marketing.
Periodicals--Circulation.