TY  - BOOK
AU  - Snyder,Wally S.
TI  - Ethics in advertising: making the case for doing the right thing 
SN  - 9781138188983 (hbk)
AV  - HF5831 
U1  - 174/.4 
PY  - 2017///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Advertising
KW  - Moral and ethical aspects
N1  - Includes bibliographical references and index; Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index
ER  -