Snyder, Wally S., <br/><br/>
Ethics in advertising :  making the case for doing the right thing / 
Wally Snyder. 
 - xviii, 181 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index. 
<br/><br/><label>ISBN: </label>9781138188983 (hbk) 9781138188990 (pbk) 
<br/><br/><label>LCCN: </label>2016021381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF5831 
<br/><br/><label>Dewey Class. No.: </label>174/.4