Conferences and conventions : a global industry /
Tony Rogers and Peter Wynn-Moylan.
- 4th edition.
- xviii, 359 pages : color illustrations ; 26 cm.
- Events management series .
Includes bibliographical references and index.
A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destinations and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for conferences, conventions and business events -- Integrating virtual attendance into face-to-face meetings -- Planning for conference operations -- Financial management -- Conducting on-site operations -- Post-event reporting -- Trade shows and exhibitions -- The future: trends, challenges and opportunities.
9781032288802
Congresses and conventions--Economic aspects. Congresses and conventions--Management. Convention facilities.