Rogers, Tony, 1945-

Conferences and conventions : a global industry / Tony Rogers and Peter Wynn-Moylan. - 4th edition. - xviii, 359 pages : color illustrations ; 26 cm. - Events management series .

Includes bibliographical references and index.

A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destinations and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for conferences, conventions and business events -- Integrating virtual attendance into face-to-face meetings -- Planning for conference operations -- Financial management -- Conducting on-site operations -- Post-event reporting -- Trade shows and exhibitions -- The future: trends, challenges and opportunities.

9781032288802


Congresses and conventions--Economic aspects.
Congresses and conventions--Management.
Convention facilities.

394.2068