McQuail, Denis <br/><br/>
Mass communication theory :   an introduction / 
Denis McQuail. 
 - 2nd edition. 
 - London :  Sage,  1987. 
 - [336]p, ill, 22cm, cased 
<br/><br/> <p>HISTORY: Previous ed.: 1983; BIBLIOGRAPHY: Includes bibliography and index</p> 
<br/><br/><label>ISBN: </label>0803980698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media
<br/><br/><label>Dewey Class. No.: </label>301.16 MCQ