TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing & advertising: understanding cultural paradoxes 
SN  - 9781529732504
U1  - 658.802 23
PY  - 2022///
CY  - Los Angeles, London
PB  - SAGE
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Previous edition: 2019
ER  -