Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing & advertising :  understanding cultural paradoxes / 
Marieke de Mooij 
 - 6th edition 
 - xxi, 504 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9781529732504 
<br/><br/><label>Nat. Bib. No.: </label>GBC1E9174  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>658.802