Berger, Arthur Asa <br/><br/>
Media research techniques / 
Arthur Asa Berger 
 - 2nd ed. 
 - Thousand Oaks, California,  Sage Publications,  1998 
 - 173p. Pbk 
<br/><br/><label>ISBN: </label>0761915370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media - Research - Methodology
<br/><br/><label>Dewey Class. No.: </label>301.16 BER