Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 6th edition. 
 - xix, 346 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 327-333) and indexes. 
<br/><br/><label>ISBN: </label>9781506366210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.
<br/><br/><label>Dewey Class. No.: </label>302.23