Pine, B. Joseph. <br/><br/>
The experience economy :  work is theatre & every business a stage / 
B. Joseph Pine II [and] James H. Gilmore. 
 - Boston, Mass. :  Harvard Business School,  1999. 
 - [xiii], 254 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The authors relate how running a business and building a brand can be fun, and how a sense of the theatre of business can create a memorable experience for the customers. 
<br/><br/><label>ISBN: </label>0875848192 :  £18.99 
<br/><br/><label>Nat. Bib. No.: </label>GB98V0139  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Pricing--Psychological aspects.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.816