Smith, Lyn <br/><br/>
Effective internal communication  electronic resource 
Lyn Smith. 
 - Sterling, VA  Kogan Page  2005 
 - xiv, 226 p. : ill. ; 24 cm. 
 - PR in practice series .
<br/><br/> Includes bibliographical references (p. 216-218) and index.  Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
<br/><br/>Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in management
<br/><br/><label>Dewey Class. No.: </label>658.4/5