TY  - BOOK
AU  - Ruddock, Andy
ED  - ebrary, Inc
TI  - Understanding audiences : theory and method
U1  - 302.23 
PY  - 2001///
CY  - London
PB  - Sage
KW  - Mass media - Audiences
KW  - Mass media - Influence
N1  - Includes bibliographical references (p. [182]-197) and index.  Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/ruskin/Doc?id=10080942
ER  -