Gilmore, Audrey

Services marketing and management electronic resource Audrey Gilmore. - London ; Sage Publications 2003 - 215 p. : ill. ; 25 cm.

Includes bibliographical references and indexes. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.


Service industries - Marketing
Service industries - Management

658.8