Light their fire : using internal marketing to ignite employee performance and wow your customers electronic resource
Susan M. Drake, Michelle J. Gulman, Sara M. Roberts.
- Chicago Dearborn Trade Publishing c2005
- xvii, 252 p.
Includes index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Communication in personnel management Employee motivation Organizational effectiveness