TY - BOOK AU - Rowan,Will TI - Digital marketing: using the new technologies to get closer to your customers SN - 0749436646 : U1 - 658.840285 21 PY - 2002/// CY - London PB - Kogan Page KW - Marketing KW - Data processing KW - Internet marketing KW - Electronic commerce N1 - Includes bibliographical references and index ER -