TY  - BOOK
AU  - Gruenbaum, Ronan
TI  - Making social technologies work: leveraging the power and managing perils of social technologies in business 
SN  - 9781137024817 (paperback)
U1  - 658.8 
PY  - 2015///
CY  - London
PB  - Palgrave Macmillan
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
KW  - Business communication
KW  - BUSINESS & ECONOMICS / Business Communication / General
KW  - Social media
KW  - Internet marketing
KW  - Organizational change
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
N1  - Machine generated contents note: -- 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright
N2  - "This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"-- Provided by publisher
ER  -