TY - BOOK AU - Gummesson,Evert TI - Qualitative methods in management research SN - 9780761920144 (pbk.) : U1 - 658'.0072 21 PY - 2000/// CY - London PB - SAGE KW - Management KW - Research N1 - Previous ed.: 1991; Specialized N2 - Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. The author refines the ideas from the first edition with conceptual developments, updated literature references and current examples ER -