Fraser-Robinson, John.

It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson. - 2nd edition. - London : Kogan Page, 1999. - xvi, 192 p. : ill. ; 24 cm.

Previous ed. published as: Customer-driven marketing. 1997.

Includes bibliographical references and index.

0749430737 £16.99

GB99W7202 bnb


Marketing.
Marketing--Management.
Customer relations.

658.802