Lewis, Robert C. <br/><br/>
Marketing leadership in hospitality :  foundations and practices / 
Robert C. Lewis, Richard E. Chambers. 
 - 3rd edition. 
 - New York :  John Wiley & Sons,  c2000. 
 - xxi, 923p :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1995. 
<br/><br/><label>ISBN: </label>0471332704 :  CIP entry 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8