Zalesne, E. Kinney Penn, Mark J <br/><br/>
Microtrends : surprising tales of the way we live today  text 
Mark J. Penn ; with E. Kinney Zalesne 
 - 1st ed. 
 - London  Penguin  2007 
 - 425 p. ; pbk. 
<br/><br/> <p>Includes bibliographical references (p. 371-409) and index.</p> 
<br/><br/> Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. 
<br/><br/><label>ISBN: </label>9780141035383 
<br/><br/><label>LCCN: </label>2007021359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>United States - Population - Social aspects<br/>Social change<br/>Social influence
<br/><br/><label>Dewey Class. No.: </label>303.4973 PEN