TY  - BOOK
AU  - Rowden,Mark
TI  - The Art of identity: creating and managing a successful corporate identity 
SN  - 0566083183 :
U1  - 659.285 21
PY  - 2000///
CY  - Aldershot
PB  - Gower
KW  - Corporate image
KW  - Psychological aspects
KW  - Corporations
KW  - Public relations
ER  -