Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton ; with Jackie Clarke. 
 - 3rd edition. 
 - Amsterdam ;Oxford :  Butterworth-Heinemann,  2001. 
 - xxii, 487 p :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1994. 
<br/><br/>Includes bibliography (p.[469]-474) and index. 
<br/><br/>Part one: The meaning of marketing in travel and tourism Part Two: Understanding the marketing mix in travel and tourism Part three: Planning strategy and tactics for travel and tourism marketing Part four: Using the principal marketing tools in travel and tourism Part five: applying marketing in the travel and tourism industry Part six: Case studies of marketing practice in travel and tourism. 
<br/><br/><label>ISBN: </label>0750644710  £19.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA0Y8284  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47910688