White, Roderick. <br/><br/>
Advertising / 
Roderick White. 
 - 4th edition. 
 - London :  McGraw-Hill,  c2000. 
 - xi,317p,[8]p of plates :  ill.(some col.), facsims. ;  25 cm. 
<br/><br/> Previous ed. published as: Advertising : what it is and how to do it, 1993. 
<br/><br/>Bibliography: p294-300. - Includes index. 
<br/><br/><label>ISBN: </label>0077094581  £30.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA067496  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1