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The global business environment : meeting the challenges / Janet Morrison.

By: Morrison, Janet [author.]Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York Palgrave Macmillan 2011Edition: 3rd editionDescription: xxx, 486 p. : ill. (some col.), col. maps ; 25 cmISBN: 9780230210257 (pbk.); 0230210252 (pbk.)Subject(s): International business enterprises | International trade | International economic relations | Globalization - Economic aspects | Competition, InternationalDDC classification: 337
Contents:
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility -- Conclusions: Globalisation Revisited.
Summary: "This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"-- Provided by publisher.

Rev. ed. of: The international business environment / Janet Morrison. 2006.

Includes bibliographical references and indexes.

Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility -- Conclusions: Globalisation Revisited.

"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"-- Provided by publisher.

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