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Marketing : principles and practice / Tom Cannon.

By: Cannon, TomContributor(s): Cannon, Tom. Basic marketingMaterial type: TextTextPublication details: London : Cassell, 1998Edition: 5th editionDescription: xiv, 528p. : ill., maps ; 25 cmISBN: 0304702935 :Subject(s): Marketing
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 CAN (Browse shelf(Opens below)) Available 04401352
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 CAN (Browse shelf(Opens below)) Available 04401360
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Previous ed: published as 'Basic marketing: principles and practice', 1996.

Includes bibliography: p485-511. - and index.

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