The McDonaldization thesis : explorations and extensions / George Ritzer.
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TextPublication details: London : SAGE, c1998Description: viii,212p ; 24 cmISBN: 0761955399; 0761955402 (pbk.) :Subject(s): McDonald's (Firm) -- Influence | Retail trade -- Social aspects -- Forecasting | Consumer behavior -- Social aspects -- Forecasting | Big business -- Social aspects -- Forecasting | Consumer credit -- Social aspects -- Forecasting | Consumption (Economics) | Social prediction | Food habits -- Forecasting
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Includes bibliographical references: p. [192]-201 and indexes.
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