Intro -- Title Page -- Copyright Page -- Acknowledgments -- Contents -- Introduction -- What's Inside this Book -- Our intended audience -- Some technical notes -- 1. Pastiche -- Victorian: Embrace decorative excess -- Choose the type -- Create the frame -- Decoration -- Adding catchwords -- Exploring stylistic alternates -- Texture -- Art Nouveau: Tangled up in vines -- Setting the type -- Adding multiple strokes to the type -- Add the frame -- Add the vines -- Dada: In favor of irrationality -- Type choices -- Create an overprint effect -- Adding the texture -- Constructivist: Reds, blacks, and bold diagonals -- Type choice and treatment -- Color -- Rotating the type -- Finishing touches -- Bauhaus: Simple shapes and primary colors -- Creating the letters -- Create the cover -- Art Deco: Elegant geometry -- Create the frame -- Add the type -- Add the inner frame -- Add layer styles -- Wartime Poster: Dig deep for victory -- Choose colors -- Choose the type -- Prepare the image -- Add the texture -- Pulp: Saucy and sensationalist -- Document setup -- Choose the type -- Prepare the figure -- Add the texture -- Swiss: Functional, neutral, and asymmetric -- Adding the type -- Country Music Poster: Create a Hatch Show Print-inspired poster -- Choosing the type -- Psychedelia: Get groovy with a '60s rock poster -- Color palette -- Choose the type -- Imagery -- Warp the type -- Punk: There is no future in England's dreaming -- Prepare the image -- Add the type -- Grunge: Here we are now, entertain us -- Choose the type -- Choose your weapon -- Create the background -- Add texture with a custom brush -- Add the type -- 2. Short Text -- Magazine Cover: Where flyaway hair and masthead meet -- Create the masthead/nameplate -- Prepare the image -- Add the type -- Choose colors -- Classic Fiction: Type that's in your face -- Choose the type.

Create a rich black -- Add a twist -- Prepare the spine and back cover -- Vintage Album Cover: Subdued colors and wandering baselines -- Color paletteScreenshot 2020-06-04 at 20.25.08.jpg -- Format the type -- Finishing touches -- Compact Disc Package: Capture a moment with a "mix tape" -- Document setup -- Type choice -- Photo choice -- Inlay card -- Printing -- Label -- Cookbook: Type in a supporting role -- Create the image -- Choose the type -- Format the type -- Theater Poster: Working with diagonals -- Create the diagonal grid -- Add the text -- City Poster: Vintage repetition and randomness -- Document setup -- Create a color palette -- Type choice -- Travel Guide: Keeping it simple -- Color palette -- Document setup -- Type treatment and font choice -- Movie Poster: And the award goes to… -- Type choice and treatment -- Copy the outlines to Photoshop as a Vector Smart Object -- Prepare the image -- Add the inner frame -- The credit text -- Music Festival Poster: Curate your dream lineup -- Create a color palette -- Create the background -- Festival logo -- Moving to InDesign for the type -- More Classic Fiction: A chat about illustrating a classic -- Infographic: Worth a (few) thousand words -- Document setup -- Letterpress Gig Poster: Grooving with moveable type in the 21st century -- Choosing the type -- Beer Label: Craft your favorite brew -- Create the illustration -- Choose the type -- Color palette -- Wine Label: Design a premium wine label -- Choose the type -- Add the mask -- Format the type -- Business Card: Make a good first impression -- Minimalist approach -- Maximalist approach -- Organizing the information -- Considerations -- Peacock that card -- 3. Longer Text -- Gift or Product Guide: Between structure and chaos -- Image treatment -- Grid -- Balance and image placement -- Type choice and treatment -- Column rules.

Fiction Classic: Wrangle hundreds of pages like a pro -- Page and margin size -- Clean up the text -- Choose the type -- Compose the text -- Adding page numbers and running heads to the master page -- Styling the chapter opening pages -- Creating the front matter -- Table of contents -- Workflow steps -- Poetry: Be flexible and sweat the small stuff -- Page size and margins -- Type choice and formatting -- Centering the text on the longest line -- Cookbook: Step-by-step recipe instructions -- Page size and margins -- Choosing type -- Format the text -- Control the text flow -- Structure the page -- Magazine Layout: Create a six-page magazine feature article -- Choosing and formatting the type -- Working with a floating column -- Combining text and images -- Sidebars and captions -- Menu: Design a menu for your favorite restaurant -- Type choice and document setup -- Text formatting considerations -- Spacing and hierarchy -- Trifold Brochure: Design a simple brochure -- Set up the document -- Choose the type -- Breaking out of the boxes -- Visual TOC: Design a table of contents spread -- Choose the type -- Set up the table(s) of contents -- Form Design: No hanging chads -- Format the table -- Choose the type -- 4. Typographic Portraits -- Neighborhood Alphabet: We're going on a type hunt! -- Photographing the letters -- Back and forth -- Beside the Sea: Evoke a place or genre with type -- Photographing the type -- Creating a grid -- Working with compound paths -- Environmental Alphabet: Find letters in everything -- Building your collection -- Create a Publish Service in Lightroom Classic -- Making the grid in InDesign -- Adding color -- Ghost Type: Fading signs from times gone by -- Collage: Combine type, texture, and vintage clip art -- Combining the type -- Distress the text -- Adapt the clip art -- Add texture.

Type Map: Create a map exclusively from type -- Preparing the map -- Choose the type -- Using the Touch Type Tool -- Convert to Outlines -- Add clipping masks -- Celebrity Type Portrait: "Shading" with words -- Prepare the image -- Prepare the type -- Selecting the tonal ranges -- Add the background shading -- Hand-Lettered Type Portrait: The best of times, and the worst of times -- Prepare the image -- Add the lettering in Fresco -- Finishing off in Illustrator -- Tracing the image -- Split-Face Type Portrait: Half man-half letters -- Clipping the face to the type -- ASCII Art: Get cryptic with an Old Master -- Puzzle: Create a themed word search -- An A-Z Collection: Explore the personality of type -- 5. Type as Image -- Typographical Logo: A new logo for a venerable institution -- Illustrate a Lyric with Type: Give a typographic voice to a favorite song lyric or quote -- Choose the type -- Formatting the text -- Choosing colors -- Finishing touches -- Typeface Design: A chat with the creator of Barlow -- Shaped Text: Give visual form to the words -- Working with an invisible text wrap -- Text on a path -- Text inside a shape -- Animated Web Banner: Make it move -- Building the type in Illustrator -- Layer the colorways -- Creating the animation -- Type Patterns and Transformations: What letters do when they're off duty -- Transform effects -- Illustrator patterns -- Photoshop patterns -- Build a Chiseled Drop Cap: Go large with your initial letter -- Draw the shapes -- Choose the colors -- Add the outline -- Create the 3D effect -- Add Flourishes to Your Type: Let your letters sprout swirls and spirals -- Edit the existing letterforms -- Icons: Turn symbols into a working picture font -- Creating the font -- Hand Lettering: Create a hand-lettered quote -- Choosing a type style -- Draw the quote -- Ink the quote in Procreate.

Large Letter Postcard: Bold letters worthy of a great city -- Color Fonts: Explore the possibilities of chromatic type -- Hoodie: Wearable type -- Choose the type -- Create the arch -- Prepare for silkscreen printing -- Interpret a Word or Phrase: Use a twist to enhance the meaning -- Choose the type -- Combine the shapes -- Convert to a Live Paint Group -- Silkscreened Gig Poster: Indie rock in limited color -- Set the type -- Simplify the layers -- Check the trap -- Interpret a List or Series: Rain later. Good. -- Choose the type -- Format the text -- Index of Typefaces -- Index.

Whether youre a seasoned pro looking to brush up your portfolio, or a novice with a laptop full of design software you havent yet mastered, this book has you covered. In dozens of projects, the authors guide you through the nitty-gritty details of book design, magazine layout, poster production, and all manner of print projects, from start to finish. The Type Project Book is loaded with tips and insider knowledge that will help you hone your design skills, deepen your type knowledge, and nerd out on the history of graphic design. Each section is a deep dive into real-world design projects from working designers: a cookbook; a letterpress gig poster; an animated web banner; an infographic; even the humble business card is explored. Along the way, wisdom is offered, tips and time-saving tricks are shared, the secrets of working graphic designers are revealed all with the requisite doses of wit one expects from seasoned professionals with decades of experience. A wide variety of typography-focused projects ranging from a single letter to a book of several hundred pages An understanding of the design principles involved in creating impactful graphic design Immersion into the wider world of type and lettering and its use for artistic expression Tips and techniques for the most efficient working practices The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.