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Visible signs : an introduction to semiotics in the visual arts/ David Crow.

By: Crow, David, 1962- [author.]Material type: TextTextPublication details: London : Bloomsbury Visual Arts, 2022Edition: 4th editionDescription: 1 online resource : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781350164949 (ePub ebook) :Subject(s): Semiotics | Semiotics and art | Languages | Language: reference & general | Industrial / commercial art & design | Graphic design | Semiotics / semiologyAdditional physical formats: Print version :: No titleDDC classification: 401.4102474 Online access: Open e-book
Contents:
IntroductionChapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.GlossaryBibliographyIndex
Summary: 'Visible Signs' explains how semiotic theory can affect the work of art students through clarifying basic communication terms and theoretical contexts through visual examples of graphic work. Concepts in semiotics are explored through examples of contemporary graphic design and fine arts. Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.
Holdings
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E-book E-book Electronic publication Electronic publication 401.4102474 (Browse shelf(Opens below)) Available
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Previous edition: 2018.

Includes bibliographical references and index.

IntroductionChapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.GlossaryBibliographyIndex

'Visible Signs' explains how semiotic theory can affect the work of art students through clarifying basic communication terms and theoretical contexts through visual examples of graphic work. Concepts in semiotics are explored through examples of contemporary graphic design and fine arts. Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.

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