The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill.
Material type: TextPublisher: New York : Fairchild Books, 2015Edition: Second editionDescription: xx, 451 pages : illustrations ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781609018986 (pbk.) :Subject(s): Fashion merchandising -- United States | Consumer behavior -- United StatesDDC classification: 687.0688Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 687.0688 RAT (Browse shelf(Opens below)) | Available | 06830439 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 687.0688 RAT (Browse shelf(Opens below)) | Available | 06830447 |
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Previous edition: 2008.
Formerly CIP. Uk
Includes bibliographical references and index.
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