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The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill.

By: Rath, Patricia Mink [author.]Material type: TextTextPublisher: New York : Fairchild Books, 2015Edition: Second editionDescription: xx, 451 pages : illustrations ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781609018986 (pbk.) :Subject(s): Fashion merchandising -- United States | Consumer behavior -- United StatesDDC classification: 687.0688
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 687.0688 RAT (Browse shelf(Opens below)) Available 06830439
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 687.0688 RAT (Browse shelf(Opens below)) Available 06830447
Total reservations: 0

Previous edition: 2008.

Formerly CIP. Uk

Includes bibliographical references and index.

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