Details for: Strategic brand management and development : creating and marketing successful brands / › University of West London Library catalogue

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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

TextPublisher: London : Routledge, 2020Description: 1 volume : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780367338756 (pbk.) :Subject(s): Branding (Marketing) | Brand name products -- Management | Product managementDDC classification: 658.8

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 LAL (Browse shelf(Opens below))	Available		06826512
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 LAL (Browse shelf(Opens below))	Available		06826504

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Includes bibliographical references and index.

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