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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien.

By: Kapferer, Jean-NoëlContributor(s): Bastien, VincentMaterial type: TextTextPublication details: London ; Philadelphia, PA : Kogan Page, 2012Edition: 2nd editionDescription: xii, 396 pContent type: text Media type: computer Carrier type: online resourceISBN: 9780749464929 (Proquest Ebook Central); 9780749464912Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8 Online access: Open e-book
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Includes bibliographical references and index.

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