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Fashion business cases : a student guide to learning with case studies / Leslie Davis Burns, Bloomsbury Fashion Business Cases, Editor-in-Chief [and four others].

By: Burns, Leslie Davis [author.]Material type: TextTextPublisher: New York, NY : Fairchild Books, Bloomsbury Publishing Inc, [2021]Description: xvi, 334 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781501362996Subject(s): Clothing trade -- Case studies | Fashion -- Economic aspects -- Case studiesDDC classification: 746.92068 Summary: "Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry"-- Provided by publisher.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 746.92068 BUR (Browse shelf(Opens below)) Available 06818536
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Includes bibliographical references and index.

"Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry"-- Provided by publisher.

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