Image from Google Jackets

Ribbon culture : charity, compassion and public awareness.

By: Moore, Sarah E. HMaterial type: TextTextPublisher: London : Palgrave Macmillan UK, 2008Copyright date: ©2008Description: 1 online resource (200 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780230583382Subject(s): Culture-Study and teachingAdditional physical formats: Print version:: Ribbon CultureDDC classification: 302.2/223 LOC classification: H1-970.9Online access: Open e-book
Contents:
Cover -- Contents -- Acknowledgements -- 1 Introduction -- Ribbon culture -- Scholarly accounts of ribbon wearing -- Overview of the book -- Structure of the book -- 2 Ribbon Wearing: Towards a Theoretical Framework -- Symbolic behaviour -- Identity -- Charity and compassion -- Conclusion -- 3 Flags and Poppies: Charity Tokens of the Early Twentieth Century -- Flag days -- The poppy -- 4 Ribbon Histories -- The yellow ribbon: tradition and sentiment -- The red AIDS-awareness ribbon: from AIDS activism to fashion accessory -- The pink breast-cancer awareness ribbon: marketing breast cancer -- Conclusion -- 5 Symbolic Uses of the Ribbon -- The ribbon as a symbol of solidarity with homosexuals -- The ribbon as a resource in community-action campaigns -- The ribbon as a mourning symbol -- The ribbon as a symbol of self-awareness -- 'Showing awareness' and its connection to other uses of the ribbon -- The meaning of 'showing awareness' -- 6 'Showing Awareness' and the 1960s Counter-culture: Breaking Rules and Finding the Self -- Breaking rules -- Finding the self -- Conclusion -- 7 Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' -- Worrying about breast cancer -- Femininity in the breast cancer awareness campaign -- Conclusion -- 8 The Commercialisation of Charity and the Commodification of Compassion -- Ribbon wearers' attitudes towards charity -- Feelings of compassion -- Conclusion -- 9 Conclusion -- Appendix: Some Brief Notes on Methodology -- Notes -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.
Summary: This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

Cover -- Contents -- Acknowledgements -- 1 Introduction -- Ribbon culture -- Scholarly accounts of ribbon wearing -- Overview of the book -- Structure of the book -- 2 Ribbon Wearing: Towards a Theoretical Framework -- Symbolic behaviour -- Identity -- Charity and compassion -- Conclusion -- 3 Flags and Poppies: Charity Tokens of the Early Twentieth Century -- Flag days -- The poppy -- 4 Ribbon Histories -- The yellow ribbon: tradition and sentiment -- The red AIDS-awareness ribbon: from AIDS activism to fashion accessory -- The pink breast-cancer awareness ribbon: marketing breast cancer -- Conclusion -- 5 Symbolic Uses of the Ribbon -- The ribbon as a symbol of solidarity with homosexuals -- The ribbon as a resource in community-action campaigns -- The ribbon as a mourning symbol -- The ribbon as a symbol of self-awareness -- 'Showing awareness' and its connection to other uses of the ribbon -- The meaning of 'showing awareness' -- 6 'Showing Awareness' and the 1960s Counter-culture: Breaking Rules and Finding the Self -- Breaking rules -- Finding the self -- Conclusion -- 7 Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' -- Worrying about breast cancer -- Femininity in the breast cancer awareness campaign -- Conclusion -- 8 The Commercialisation of Charity and the Commodification of Compassion -- Ribbon wearers' attitudes towards charity -- Feelings of compassion -- Conclusion -- 9 Conclusion -- Appendix: Some Brief Notes on Methodology -- Notes -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.