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Analysing the strategic role of social networking in firm growth and productivity.

By: Benson, VladlenaContributor(s): Tuninga, Ronald | Saridakis, GeorgeMaterial type: TextTextPublisher: Hershey : IGI Global, 2016Copyright date: ©2017Description: 1 online resource (551 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781522505600Subject(s): Information technology--Economic aspectsAdditional physical formats: Print version:: Analyzing the Strategic Role of Social Networking in Firm Growth and ProductivityDDC classification: 658.4/038 LOC classification: HC79.I55 A524Online access: Open e-book
Contents:
Title Page -- Copyright Page -- Book Series -- Editorial Advisory Board and List of Reviewers -- Table of Contents -- Detailed Table of Contents -- Foreword -- Preface -- Introduction -- Chapter 1: The Management and Performance of Social Media Initial Public Offerings (IPOs) -- Chapter 2: Strategic Role of Consumer Moments of Truth -- Chapter 3: Social Media in Crisis Communication -- Chapter 4: The Business of Advocacy -- Chapter 5: Social Media, Participation, and Citizenship -- Chapter 6: Generation Y and Internet Privacy -- Chapter 7: Social Media for Growing Collective Intelligence in Online Communities -- Chapter 8: A Tale of Two Banks -- Chapter 9: With a Little Help from My Friends -- Chapter 10: How Social Media Offers Opportunities for Growth in the Traditional Media Industry -- Chapter 11: Social Media in Micro SME Documentary Production -- Chapter 12: The Role of Social Media in Shaping Marketing Strategies in the Airline Industry -- Chapter 13: Can the Use of Social Media be Useful in Universities' Career Services? -- Chapter 14: Strategic Role of Social Networking and Personal Knowledge Management Competencies for Future Entrepreneurs -- Chapter 15: Key Success Factors of Using Social Media as a Learning Tool -- Chapter 16: Desperately Seeking Customer Engagement -- Chapter 17: The Emergence of Social Media as a Contemporary Marketing Practice -- Chapter 18: Getting New Business Contacts in Foreign Markets through Social Networking Sites -- Chapter 19: Manually Profiling Egos and Entities across Social Media Platforms -- Chapter 20: Finding Information Faster by Tracing My Colleagues' Trails -- Chapter 21: Professional and Business Applications of Social Media Platforms -- Compilation of References -- About the Contributors -- Index -- Optional Back Ad.
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Title Page -- Copyright Page -- Book Series -- Editorial Advisory Board and List of Reviewers -- Table of Contents -- Detailed Table of Contents -- Foreword -- Preface -- Introduction -- Chapter 1: The Management and Performance of Social Media Initial Public Offerings (IPOs) -- Chapter 2: Strategic Role of Consumer Moments of Truth -- Chapter 3: Social Media in Crisis Communication -- Chapter 4: The Business of Advocacy -- Chapter 5: Social Media, Participation, and Citizenship -- Chapter 6: Generation Y and Internet Privacy -- Chapter 7: Social Media for Growing Collective Intelligence in Online Communities -- Chapter 8: A Tale of Two Banks -- Chapter 9: With a Little Help from My Friends -- Chapter 10: How Social Media Offers Opportunities for Growth in the Traditional Media Industry -- Chapter 11: Social Media in Micro SME Documentary Production -- Chapter 12: The Role of Social Media in Shaping Marketing Strategies in the Airline Industry -- Chapter 13: Can the Use of Social Media be Useful in Universities' Career Services? -- Chapter 14: Strategic Role of Social Networking and Personal Knowledge Management Competencies for Future Entrepreneurs -- Chapter 15: Key Success Factors of Using Social Media as a Learning Tool -- Chapter 16: Desperately Seeking Customer Engagement -- Chapter 17: The Emergence of Social Media as a Contemporary Marketing Practice -- Chapter 18: Getting New Business Contacts in Foreign Markets through Social Networking Sites -- Chapter 19: Manually Profiling Egos and Entities across Social Media Platforms -- Chapter 20: Finding Information Faster by Tracing My Colleagues' Trails -- Chapter 21: Professional and Business Applications of Social Media Platforms -- Compilation of References -- About the Contributors -- Index -- Optional Back Ad.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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