Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.
Material type: TextPublication details: New York : Free Press, c1999Description: xix, 280 p. : ill. ; 24 cmISBN: 0684854236Subject(s): Branding (Marketing) | Corporate imageLOC classification: HF5415.13 .S343 1999Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SCH (Browse shelf(Opens below)) | Available | 05689333 |
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Includes bibliographical references and index.
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