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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.

By: Schmitt, BerndMaterial type: TextTextPublication details: New York : Free Press, c1999Description: xix, 280 p. : ill. ; 24 cmISBN: 0684854236Subject(s): Branding (Marketing) | Corporate imageLOC classification: HF5415.13 .S343 1999