The attention economy and how media works : simple truths for marketers / Karen Nelson-Field.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2020Description: 1 volume : illustrations (black and white, and colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789811515392 (hbk.) :Subject(s): Advertising | Attention | Consumer behaviorAdditional physical formats: ebook version :: No titleDDC classification: 659.1
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 NEL (Browse shelf(Opens below)) | Available | 06488781 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 NEL (Browse shelf(Opens below)) | Available | 06488102 |
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| 659.1 BER Advertising today / | 659.1 HOF Advertising For Skeptics | 659.1 HOF Advertising For Skeptics | 659.1 NEL The attention economy and how media works : simple truths for marketers / | 659.1 NEL The attention economy and how media works : simple truths for marketers / | 659.1 OGI Ogilvy on advertising / | 659.1 YOU Ogilvy on advertising in the digital age / |
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