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Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.

By: Gabay, J. Jonathan [author.]Material type: TextTextPublisher: London : Kogan Page, 2015Description: vii, 434 pagesContent type: text ISBN: 9780749471736Subject(s): BUSINESS & ECONOMICS / Consumer Behavior | BUSINESS & ECONOMICS / Marketing / General | Public Relations | Branding (Marketing) -- Psychological aspects | Brand name products -- Psychological aspects | Management and Business StudiesDDC classification: 658.827 Also issued in print format.
Contents:
1 -: Left Lobe; 1 -: Believing is not seeing. Seeing is believing; 2 -: Lies, excuses and further justifications for inconvenient truths; 3 -: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; 4 -: Cloud-high reputations. Big media personalities and bigger data; 5 -: Smoke and mirroring; 6 -: Rings of confidence; 7 -: Egg whites, white wash and snow flakes; 8 -: Flattered trusted minds and fluttery trusting hearts; 9 -: Under the influence; 10 -: From addictive self-interest to interesting selves; 11 -: Brand me; 12 -: Maslow - misunderstood?; 13 -: The church of brand ideology: open for redemption; 2 -: Right Lobe; 14 -: In the spotlight; 15 -: Can we still be friends?; 16 -: Oh Lord it's hard to be humble when you're perfect in every way; 17 -: Unethical brand behaviours. (What goes around shapes - all around); 18 -: Big boys don't cry; 19 -: The authentic employer brand; 20 -: Brand stories - tell, don't yell; 21 -: Rhetoric. Rules - reasoning; 22 -: The final question first
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 GAB (Browse shelf(Opens below)) Available 06488684
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 GAB (Browse shelf(Opens below)) Available 06488692
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 GAB (Browse shelf(Opens below)) Available 06488706
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 GAB (Browse shelf(Opens below)) Available 06488714
Total reservations: 0

Includes index.

1 -: Left Lobe; 1 -: Believing is not seeing. Seeing is believing; 2 -: Lies, excuses and further justifications for inconvenient truths; 3 -: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; 4 -: Cloud-high reputations. Big media personalities and bigger data; 5 -: Smoke and mirroring; 6 -: Rings of confidence; 7 -: Egg whites, white wash and snow flakes; 8 -: Flattered trusted minds and fluttery trusting hearts; 9 -: Under the influence; 10 -: From addictive self-interest to interesting selves; 11 -: Brand me; 12 -: Maslow - misunderstood?; 13 -: The church of brand ideology: open for redemption; 2 -: Right Lobe; 14 -: In the spotlight; 15 -: Can we still be friends?; 16 -: Oh Lord it's hard to be humble when you're perfect in every way; 17 -: Unethical brand behaviours. (What goes around shapes - all around); 18 -: Big boys don't cry; 19 -: The authentic employer brand; 20 -: Brand stories - tell, don't yell; 21 -: Rhetoric. Rules - reasoning; 22 -: The final question first

Also issued in print format.

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