The digital transformation playbook rethink your business for the digital age / David L. Rogers.
Material type:
TextPublisher: New York : Columbia Business School Publishing, [2016]Copyright date: ©2016Description: xi, 276 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780231175449 (hbk.) :Subject(s): Technological innovations -- Management | Information technology -- Management | New products | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.4'062 Summary: David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on his decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, he shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4062 ROG (Browse shelf(Opens below)) | Available | 06790593 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4062 ROG (Browse shelf(Opens below)) | Available | 06790607 |
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| 658.4062 CON Managing and shaping innovation / | 658.4062 CON Managing and shaping innovation / | 658.4062 CON Managing and shaping innovation / | 658.4062 ROG The digital transformation playbook rethink your business for the digital age / | 658.4062 ROG The digital transformation playbook rethink your business for the digital age / | 658.4062 SCH Strategic management of technological innovation / | 658.4062 SCH Strategic management of technological innovation / |
Includes bibliographical references and index.
David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on his decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, he shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
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