Marketing management.
Material type:
TextPublisher: Boston : Pearson, [2016]Copyright date: ©2016Edition: 15 / Philip Kotler, Kevin Lane Keller; Global editionDescription: 1 volume (various pagings) : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292092621 (pbk.) :Subject(s): Marketing | Marketing -- Management | Business and Management | Business and ManagementDDC classification: 658.8 Summary: This is the 15th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KOT (Browse shelf(Opens below)) | Available | 06794181 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KOT (Browse shelf(Opens below)) | Available | 06794203 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KOT (Browse shelf(Opens below)) | Available | 06794211 |
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| 658.8 KOT Principles of marketing. | 658.8 KOT Principles of marketing. | 658.8 KOT Marketing management. | 658.8 KOT Marketing management. | 658.8 KOT Marketing management. | 658.8 LAM Essentials of marketing / | 658.8 LAN Marketing management / |
Previous edition: 2012.
Includes bibliographical references and index.
This is the 15th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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