Global strategic management / Philippe Lasserre.
Material type:
TextPublisher: London : Palgrave, 2018Edition: 4th editionDescription: xl, 489 pages : illustrations (colour) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781137584588 (pbk.) :Subject(s): International business enterprises -- Management | Strategic planning | Globalization -- Economic aspects | Business and Management | Business and ManagementDDC classification: 658.4'012 Summary: Thoroughly revised and updated, this fourth edition of Lasserre's popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LAS (Browse shelf(Opens below)) | Available | 06481043 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LAS (Browse shelf(Opens below)) | Available | 06481051 |
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| 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LOR The manual of strategic planning for cultural organizations : a guide for museums, performing arts, science centers, public gardens, heritage sites, libraries, archives, and zoos / | 658.4012 LOV The curve : turning followers into superfans / |
Previous edition: 2012.
Includes bibliographical references and index.
Thoroughly revised and updated, this fourth edition of Lasserre's popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.
Specialized.
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